Our process - How we work

We thrive on bridging the digital divide between businesses and their customers. Our approach is centered around understanding your unique business needs and translating them into dynamic, user-friendly digital solutions. We employ a blend of cutting-edge technology and creative design to ensure your online presence is not just a platform, but a powerful tool for engagement and growth. Our team, skilled in the latest web technologies, collaborates closely with you at every step – from initial concept to final launch and beyond. We believe in agile, transparent processes that keep you informed and involved, ensuring that the final product is not just a solution, but a strategic asset that elevates your customer interactions to the next level.

Discover

We work closely with our clients to understand their needs and goals, embedding ourselves in their every day operations to understand what makes their business tick.

Our team of private investigators shadow the company director’s for several weeks while our account managers focus on going through their trash. Our senior security experts then perform social engineering hacks to gain access to their business accounts — handing that information over to our forensic accounting team.

Once the full audit is complete, we report back with a comprehensive plan and, more importantly, a budget.

Included in this phase

  • In-depth questionnaires
  • Flow studies
  • Discovery Presentation

Design

The design phase is where the vision starts taking shape. We combine the insights gained from our discovery phase with innovative design principles to architect web solutions that are not only visually compelling but also functionally robust. Our design team crafts interfaces that prioritize user experience, ensuring that each interaction on your platform is intuitive and engaging.

Working in iterative cycles, we develop wireframes and prototypes, allowing us to visualize and refine the user journey. We also conduct flow studies to ensure seamless navigation throughout your digital space. Every design choice is data-driven and tailored to your specific audience, guaranteeing a product that is not just beautiful but also strategically aligned with your business goals.

Feedback is integral during this phase; we encourage client involvement to ensure our designs meet your expectations and resonate with your brand identity. The outcome is a blueprint for a digital experience that embodies your brand's personality and meets the exact needs of your users.

Included in this phase

  • Wireframe and prototype creation
  • User experience (UX) design
  • User interface (UI) design
  • Interaction design
  • Usability Testing

Develop

Leveraging the insights from the discovery and design phases, our development phase is where concepts become reality.

Every client is partnered with a dedicated project manager, ensuring communication channels remain open and progress is tracked accurately, transparently, and in realtime via JIRA. They serve as your advocate within our team, ensuring your vision and needs are at the forefront of our development efforts. Our developers, skilled in the latest open-source and proprietary technologies, meticulously craft your solution with an eye for detail and a commitment to quality.

Accountability and punctuality are key to our process. We make it a priority to keep you informed with regular updates, and our project management system allows for real-time tracking of progress. Dependent on your needs, we typically like to demo progress in 2-3 week intervals. We're committed to meeting deadlines and adapting to your evolving needs throughout the development journey.

Deploy

About halfway through the Build phase, we push each project out by 6 weeks due to a change in requirements. This allows us to increase the budget a final time before launch.

Despite largely using pre-built components, most of the progress on each project takes place in the final 24 hours. The development time allocated to each client is actually spent making augmented reality demos that go viral on Twitter.

We ensure that the main pages of the site are fully functional at launch — the auxiliary pages will, of course, be lorem ipusm shells which get updated as part of our exorbitant maintenance retainer.

Included in this phase

  • Testing. Our projects always have 100% test coverage, which would be impressive if our tests weren’t as porous as a sieve.
  • Infrastructure. To ensure reliability we only use the best Digital Ocean droplets that $4 a month can buy.
  • Support. Because we hold the API keys for every critical service your business uses, you can expect a lifetime of support, and invoices, from us.

Our values - Balancing reliability and innovation

We strive to stay at the forefront of emerging trends and technologies, but we also understand the importance of reliability and consistency. Our team is committed to delivering more than just a product; we are dedicated to building long-term partnerships with our clients, providing them with the tools they need to succeed in the digital space.
If we don't get it right, we'll always make it right.

  • Integrity First. The most valuable thing in life is your time. The second, is your integrity. No matter the circumstance, we will always do what's right in good faith.
  • Excellence. Excellence requires working on ourselves and our team each and every day. We continue to develop to ensure we have the tools and resources to get it done.
  • Service. Through service, you will be rewarded. Every interaction is a transaction, we want to ensure our side of the transaction provides the most value, each and every time.

Tell us about your project

Our offices

  • Home Office
    5309 Commonwealth Centre Parkway
    Richmond, Virginia USA
  • Remote Team Members
    Worldwide